Privacy Policy

Last Updated: 25 August 2026

Furaha Naturels Pte Ltd ("Furaha Naturels", "we", "us", or "our") is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, process, store, and protect your personal information when you:
  • Visit www.furahanaturels.com
  • Make a purchase
  • Subscribe to marketing and messaging communications (Email, SMS, WhatsApp)
  • Contact customer support
  • Interact with our advertising
We comply with:
  • The General Data Protection Regulation (EU) 2016/679 (GDPR)
  • The UK GDPR
  • The Singapore Personal Data Protection Act (PDPA)
  • Applicable regional and international privacy laws
1. Data Controller
For the purposes of applicable data protection laws, the Data Controller is:

Furaha Naturels Pte Ltd
60 Paya Lebar Road, #06-28 Paya Lebar Square, Singapore 409051
Email: privacy@furahanaturels.com

2. Personal Data We Collect
  • Information You Provide: Full name, billing and shipping address, email address, phone number, order history, payment details (processed securely via PCI-DSS-compliant third-party gateways), and customer support correspondence.
  • Automatically Collected Data: IP address, device type, browser characteristics, operating system, site navigation paths, referral URLs, and cookies.
  • Direct Marketing & Messaging Data: When you explicitly opt in, we collect your email address, phone number, messaging interactions, and campaign engagement metrics.
3. Legal Basis for Processing
We process your personal data under the following legal bases:
  • Contractual Necessity: To process payments, fulfil orders, coordinate deliveries, and provide customer support.
  • Legal Obligations: To comply with financial reporting, tax legislation, and regulatory record-keeping requirements.
  • Legitimate Interests: To prevent fraud, secure our technical infrastructure, optimise website performance, and conduct business analytics—provided these interests do not override your fundamental rights.
  • Explicit Consent: For direct marketing (Email, SMS, WhatsApp), non-essential cookies, and targeted online advertising.
4. Direct Messaging & WhatsApp Marketing
  • Opt-In: We only send promotional SMS and WhatsApp messages if you have provided affirmative, explicit consent (such as ticking an unticked opt-in box at checkout or submitting your phone number via a designated subscription form). We do not assume marketing consent based solely on completing a purchase.
  • Scope: Messages may include order updates, promotional offers, product releases, and abandoned checkout reminders. Message and data rates may apply.
  • Opting Out: You may withdraw your consent at any time:
    • WhatsApp: Reply "STOP", "UNSUBSCRIBE", or "OPT OUT" directly within the chat thread.
    • SMS: Reply "STOP" to any text message.
    • Email: Click the "Unsubscribe" link at the bottom of any email.
    • Direct Request: Email privacy@furahanaturels.com to be removed manually across all channels.
5. Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy:
  • Order & Financial Records: 5 to 7 years to comply with statutory tax and accounting obligations.
  • Customer Accounts: Maintained until you request closure or account deletion.
  • Marketing & Messaging Data: Retained until you withdraw consent or unsubscribe.
6. Third-Party Disclosures & Service Providers
We share personal data strictly on a need-to-know basis with vetted third-party service providers bound by confidentiality and data processing agreements:
  • E-Commerce & Hosting: Shopify
  • Payment Processors: Stripe, Shopify Payments, Airwallex
  • Fulfilment & Logistics: Couriers, postal operators, and fulfilment warehouses
  • Marketing & Communication Platforms: Email service providers, CRM platforms, and Meta (WhatsApp Business API)
  • Analytics & Advertising: Google Analytics, Meta Ads
7. International Data Transfers
Because our operations and providers are globally distributed, your data may be transferred to and processed in countries outside your residence (including Singapore and the United States). For transfers outside the EEA/UK, we implement recognised safeguards such as European Commission Standard Contractual Clauses (SCCs) and Data Processing Agreements.

8. Cookies & Tracking Technologies
We use essential cookies to maintain core storefront functionality and non-essential cookies for performance measurement and tailored advertising. Non-essential tracking is deployed in accordance with user consent preferences managed via our cookie banner.

9. Your Privacy Rights
Depending on your jurisdiction (including the EU, UK, and Singapore), you have the right to:
  • Access and receive a copy of your personal data.
  • Correct or rectify inaccurate or incomplete records.
  • Request erasure ("right to be forgotten").
  • Restrict or object to the processing of your data.
  • Request data portability.
  • Withdraw marketing consent at any time without affecting prior lawful processing.
  • Lodge a complaint with your local supervisory authority (e.g., the PDPC in Singapore or an EU Data Protection Authority).
To exercise any of these rights, contact: privacy@furahanaturels.com.

10. Security Measures & Children's Data
  • Security: We utilise industry-standard technical measures, including SSL encryption, AES-256 data storage safeguards, restricted employee access controls, and PCI-DSS compliance.
  • Minors: Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children without verified parental consent.
11. Contact Information
For inquiries, data access requests, or privacy concerns:
  • Email: privacy@furahanaturels.com
  • Website: www.furahanaturels.com
  • Mailing Address: Furaha Naturels Pte Ltd, 60 Paya Lebar Road, #06-28 Paya Lebar Square, Singapore 409051